FOR YEO VALLEY EVENTS, SEARCH ENGINE PERFORMANCE IS A BIG DEAL.
More visitors means more bookings. But only if the website reflects the fun, different feel of the Yeo Valley brand.
Working collaboratively with our SEO partners, we designed a website that was loved by search engine robots and human beings alike.
The Yeo Valley brand provides endless opportunities to get creative – but we knew just how important it was that design didn’t get in the way.
For search engines, we adopted SEO best practice that would help improve Yeo Valley’s visibility. For visitors, we developed an experience that made browsing and booking quick, simple and efficient. For the Yeo Valley team, we made content management less complicated, making it easier to add fresh content over time. All while still capturing the flavour and feel that make the Yeo Valley brand so special.
The new website was designed and built using mobile first principles so that it would look great across all devices. The building of a mobile friendly website can improve SEO for Yeo Valley in a number of ways. First, Google’s algorithm gives preference to websites that are mobile-friendly, meaning that websites which are designed to be viewed on mobile devices are more likely to rank higher in search results. Second, the mobile-friendly website will get used by more visitors. This is because more and more people are using their mobile devices to access the internet. If the website was not mobile-friendly, visitors are more likely to leave and go to a website that is. Third, the mobile-friendly Yeo Valley website was easier to maintain. This is because we only needed to create one version of the site that will work on all devices.
Overall, building a website using mobile first principles improved the SEO and attracted more visitors.
Here are some of the key SEO benefits we provided when building the Yeo Valley website:
- Mobile-first website designed with mobile users in mind, which meant it was easier to use and navigate on smaller screens. This improved user satisfaction and engagement.
- The Mobile-friendly website helped to convert visitors into customers. This was because the mobile users took more action when they can easily access and use a website on their mobile device.
- Google and other search engines moved the Yeo Valley website up the rankings because they favour mobile-friendly websites in their search results. Because the mobile-first website is more likely to be seen by potential customers.