With smart thinking and applied expertise, we combine strategic consultancy, digital and creative excellence to affect positive change for the world’s leading businesses.
A one-size-fits-all approach to social media strategy is rarely effective. To truly harness the power of social media, businesses must tailor their strategies to align with their unique goals and characteristics. Understanding Your Business Goals The first step in developing a tailored social media strategy is to clearly define your business objectives. Whether it’s increasing…
Actions That Can Be Carried Out In House While outsourcing SEO tasks is an option, there’s a wealth of actions that can be effectively executed in-house. Below are actionable steps that businesses can take internally to enhance their online visibility, drive organic traffic, and climb the ranks of search engine results pages. SEO Tools There…
The Essence of Branding Within the world of digital marketing and user experience, understanding the essence of branding has never been more important. In an exclusive interview, Jon Connolly, the Group Marketing Director of Ceuta Healthcare, shares his profound insights into why mere brand awareness falls short and why resonance with the audience is the…
Brand Your website is a key brand touchpoint and one of the most visible for an organisation’s customers and future employees – it’s the first thing people will look at when looking for a service, product or new job. If your brand is not reflected in the right way through your website, then you will…
What does an outdated website look like? An outdated website may have fonts that are too small to read, have poorly contrasting coloured fonts to the background, is unresponsive, and isn’t optimised for mobile. Your site isn’t easy to manage If your website doesn’t easily makes content changes and performance analysis then this could mean…
As brand and digital transformation specialists, Herd Group Global has extensive experience with a wide range of content management systems (CMS). However, when it comes to recommending a CMS to our clients, WordPress is our go-to choice. User-friendly One of the main reasons why WordPress is our go-to CMS is its user-friendliness. WordPress is designed…
